Facebook blood donors

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A NEW collaboration to help boost the number of people on the Organ Donor Register has been launched by NHS Blood and Transplant (NHSBT) and Facebook.

Facebook’s new Timeline enables people to post key life events and milestones to their profile. From now on, by clicking a new health and wellbeing button, this can include their intention to become an organ donor - with the added benefit of sharing that information with friends and family.

The new initiative means people can log their support for organ donation on their Facebook Timeline and, if they wish, click through to NHSBT’s Facebook page at http://www.facebook.com/organdonationuk to officially register.

People who use Facebook will not have officially registered their wishes unless they sign-up to the ODR. But even if they don’t actually register, they will still be sharing their views with friends and family which is a crucial part of organ donation.

NHSBT’s Director of Organ Donation and Transplantation, Sally Johnson, said: “We need more people to sign up to the register and share their wishes with their friends and family, our job is to make that as quick and easy as possible. This is an exciting new way to use the power of social media to reach a huge audience and encourage people to think about it, act, and share that information.”