Fifty Shades helps sales soar at adult store

Nicola Lawton, assistant at Nice 'n' Naughty, Wigan, with some of the popular items which have been selling well since the release of Fifty Shades of Grey
Nicola Lawton, assistant at Nice 'n' Naughty, Wigan, with some of the popular items which have been selling well since the release of Fifty Shades of Grey
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IT has been a week since Fifty Shades of Grey steamed up screens across the UK, but the knee-trembler seems to have had a particularly interesting effect on the people of Wigan.

Staff at the local branch of adult store, Nice ‘N’ Naughty, have revealed that sales have soared by 100 per cent!

The doubling in transactions is not the only activity that the shop has reported following the festival of love frenzy.

Nicola Lawton, 38, senior sales executive at the Queen Street store, said: “We have seen a huge increase of people coming in since the release of Fifty Shades of Grey, particularly over Valentine’s weekend.

“It’s definitely made people kinkier, and happier to open up about it, particularly women.

“There have been more women, couples and groups of girls coming in than we have seen before.”

The store, which specialises in adult “toys” and lingerie, has even sold out of a few bondage items, including the Sex and Mischief feather slapper, and massage candles.

Top sellers for the Wigan branch include “beginner’s bondage items” such as furry cuffs, silky rope and sets with blindfolds and tape for the erotic novice.

Nicola said: “The film has made a huge difference to people’s attitudes towards sex.

“There are people coming in who wouldn’t have dreamed of doing before Fifty Shades of Grey-it’s made it much more mainstream.”

The film, based on the book by EL James and starring Dakota Johnson and Jamie Dornan, smashed worldwide box office records in its first weekend, taking £161.m from cinema ticket sales.

Over 1,000 tickets were sold by Empire Cinemas to people across the borough, three days before the film had even hit the screens and it was showing the movie on an hourly basis.