THE Wigan Evening Post is backing a campaign to find a new name for Wigan’s hospital charity.
The Wrightington, Wigan and Leigh Health Services Charity aims to improve the quality of patient care, support its staff in healthcare activities and projects that are not covered or fully supported by NHS or Government funding.
Covering Wigan Infirmary, Leigh Infirmary and Wrightington Hospital, the charity wants to make a difference to the three sites.
Wrightington, Wigan and Leigh Health Services Charity is now set for a major image change and to help with this the first thing they want the people of Wigan Borough to choose a new name.
Staff at the trust have suggested names, and we now have a shortlist of three:
The trust recently appointed a fund-raising officer, Elizabeth Titley, to oversee fund-raising activity on behalf of the charity.
Elizabeth said: “We really want people to get involved in deciding how they want their local hospital charity to look and feel. We are at the start of a really exciting journey, and the next few months will see some fabulous opportunities for local people to get on board.
“As a name – Wrightington, Wigan and Leigh Health Services Charity - is not very appealing and doesn’t really say what the charity is all about. With this in mind it has been agreed that a new name and brand is needed. This will help to improve our fundraising capabilities and encourage greater engagement with our supporters.
“Ask anyone on the street to name a few charities and the same popular names will probably crop up again and again. It is important that the new WWL charity name describes what the charity does to help raise its awareness and the funds to make things happen.”
And Elizabeth is hoping that the newly branded charity can help make WWL a special place for then people of the borough.
She added: “The donations that the Charity receives from the generous public, businesses, staff and grateful patients help us to provide those added “extras” that can make a huge difference to patient experience. The Charity does not fund patient care as such but enhances and strengthens it, often making the patient journey easier and more comfortable.
“Recent examples of the Charity helping in this way include the purchase of for a new bladder scanner which provides a less invasive bladder diagnostic procedure for children, a Criticool Patient Cooling System that will improve surgical outcomes and reduce mortality for cardiac arrest patients and neonatal breast pumps to initiate/maintain lactation for babies who have difficulty establishing breastfeeding or for women whose babies are pre-term or ill on the special care baby unit.
“We’d like you, our patients, public, visitors and staff to be part of history and have the deciding vote on what our Hospital Charity should be called. The vote will close on Sunday September 30. The winner will be announced in October.”
To vote you can go to the charity’s webpage by clicking here ...