The JJB Stadium is to be renamed the DW Stadium.
At a lunchtime press conference, owner Dave Whelan announced that the new name will be used to promote his new venture DWSportsfitness.com following acquisition of the former JJB fitness clubs.
Mr Whelan said: The contract for the naming rights for the stadium was for a duration of 10 years, and incredible as it sounds, that date comes around in August.
"The JJB Stadium has made the town of Wigan knwn all over the world. Football is such a global mbusiness these days that the Premier League is watched by an audience of billions weekly.
"It makes me very proud to know that our little corner of Wigan has got such a global profile."
DW Sportsfitness Marketing Director, Winston Higham, said:"In this ever changing retail landscape DW Sportfitness are an authentic sporting goods retailer offering a broad assortment of brand name sporting goods, equipment, footweat and apparel."
Mr Whelan also announced that season tickets are to be pegged for the third year running, making them the cheapest in the Premier League.