Men are the vainest sex - it’s official

Mirror, mirror on the wall ... who is the vainest of them all?

Mirror, mirror on the wall ... who is the vainest of them all?

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It’s official: men are the vainest sex, possibly leaving the ladies as the smuggest.

A new survey by carfinance247.co.uk has found the average British male (aged 17-50) checks themselves out in the mirror up to 24 times a day, versus women’s 11 times.

While women listed their top reasons for looking in the mirror as make-up application (81 per cent); to check they don’t have food in their teeth or smudged mascara (63 per cent) and to check and titivate hair (45 per cent), the majority of men (56 per cent) confessed they do it simply to admire themselves and their finest attributes...