REVENGE, they say, is a dish best served cold.
And a mere 245 days after being embarrassed on the opening day of the season, Latics finally got their own back on the Seasiders.
Although the scoreline may not have been as one-sided as Blackpool’s 4-0 victory at the DW Stadium, make no mistake – this victory was even more emphatic.
Unlike recent matches against Chelsea, Tottenham and Manchester City, finally Latics saw a fine performance reflected on the scoreboard.
From the moment Hugo Rodallega grabbed a third-minute opener, Latics – buoyed by a magnificent travelling support – were in total command.
Charles N’Zogbia’s second on the stroke of half-time was a dagger into Blackpool’s hearts.
And Momo Diame’s deflected shot forced a third midway through the second half rendered DJ Campbell’s late effort scant consolation.
Wigan now have momentum after climbing out of the bottom three – at the Seasiders’ expense – and will be positively salivating at the prospect of next weekend’s trip to out-of-form Sunderland.
With both teams having scored in all of Blackpool’s games this term, goals were always likely on a beautiful afternoon by the seaside.
But not even the most ardent Wigan supporter could have anticipated a start as good as the one made by their side.
Referee Peter Walton initially enraged the visitors by awarded the home side a free-kick for a foul of Charlie Adam, despite James McCarthy having clearly been tripped seconds before.
However, the Craig Cathcart’s woeful restart was easily intercepted by N’Zogbia, who advanced with purpose before feeding Rodallega down the middle.
The Colombian took advantage of a slip by Cathcart to bear down on Matt Gilks, before slipping the ball under the goalkeeper with aplomb.
It was Rodallega’s 21st Premier League goal for the club, taking him beyond Henri Camara’s previous best of 20.
The packed away contingent in the Main Stand predictably went wild, and they were on their feet again moments later when Ian Evatt clattered N’Zogbia on the halfway line for a clear yellow card.
Walton angered the visitors again when he ignored a blatant foul on Tom Cleverley deep inside home territory, and there was more discomfort when a dangerous cross from Luke Varney had to be helped behind by Steve Gohouri – in for Maynor Figueroa – at the expense of a corner.
Adam was seeing plenty of ball in the middle of the park, and McCarthy joined Evatt in the book when he slid in late one former Rangers man.
But Gary Caldwell and Antolin Alcaraz were doing a good job in shielding Ali Al Habsi from enemy attack, the goalkeeper’s only action in the opening half hour being to punch away one cross from Adam.
In fairness, Gilks at the other end was hardly overworked, but he was picking the ball out of his net for the second time in first-half stoppage time when Latics doubled their advantage.
N’Zogbia seized on a loose ball after Adam was caught in possession by Diame, and the winger weaved his way into the left-hand side of the box before calmly sliding the ball inside the far post.
With breathing space, Latics began the second half with a great deal of confidence, Ben Watson in particular spraying the ball around to both flanks and encouraging Emmerson Boyce and Gohouri forward at every opportunity.
Blackpool boss Ian Holloway showed his desperation with a triple substitution before the hour mark, with Jason Puncheon, Matt Phillips and James Beattie thrown on to the field.
But it was Latics who continued to look the likeliest scorers, N’Zogbia forcing a nervy parry from Gilks before the third goal Wigan’s superiority unquestionably deserved arrived on 65 minutes.
Diame created a bit of space on the edge of the area, and his left-foot shot looked to be arrowing towards the right-hand side of the goal only to strike Neal Eardley and divert into the opposite, unguarded, corner of the net.
It went down as an own goal, but the newly-capped Senegalese international deserves all the credit for taking on the shot on his weaker side and reaping the rewards.
That was Diame’s last involvement, Martinez also bringing off N’Zogbia with one eye on key matches to come, meaning a chance for Conor Sammon and Jordi Gomez – the latter in particular keen to exploit a rare run-out.
Blackpool had a proud goalscoring record to protect, and they ensured that continued when Campbell turned in Phillips’ cross.
But a sizeable chunk of the home end had already vacated their seats by then, after seeing their side slip even closer to the relegation trap door.