Wigan Warriors have unveiled their new kit for the 2009 season.
The strip features new sponsors Mecca Bingo emblazoned across the front.
Replica tops will go on sale next month.
And a new, blue away strip is also being launched.
Mecca Bingo replaces JJB Sports as Wigan's main sponsor.
Their one-year deal with the Warriors, with an option for a second year, was officially revealed today (Friday).
As part of the sponsorship deal, the Meccabingo.com logo will be displayed on the front and back of the Warriors home and away shirts.
Mark Jones, Managing Director of Rank Interactive, said: "Meccabingo.com is proud to be so closely involved with Wigan Warriors as well as the sport of rugby league.
"The club has an enviable heritage and is recognised as one of the most prestigious and successful Rugby League clubs in the world. We look forward to supporting the Warriors in their efforts to achieve success on and off the field."
Mick Hogan, chief executive of Wigan Warriors, added: "We would like to welcome Meccabingo.com on board as our new main sponsor.
"It is particularly pleasing to have such a well known, national organisation in partnership with the Wigan Warriors for the 2009 season.
"They have very exciting plans to engage our supporters in ways that will add to their match day experience at the JJB Stadium. We look forward to a very exciting season for Wigan Warriors and Meccabingo.com."