Warriors unveil Wembley kit

Winston Higham chief executive of DW Sports Fitness and marketing director Mel Crossland with the Challenge Cup shirt
Winston Higham chief executive of DW Sports Fitness and marketing director Mel Crossland with the Challenge Cup shirt

THIS is the first glimpse of the shirt that the Wigan Warriors players will be wearing in the Challenge Cup final.

The club has quickly had to organise a new shirt sponsor since the deal they had with Applicado Cheer broke down when the company went out of business.

As a result, Wigan Warriors have agreed a one-off five-figure sum with Dave Whelan’s DW Sports Fitness firm.

The company’s logo will feature across the front of the famous cherry and white jersey for Saturday’s match against Hull FC at Wembley.

This is the first time DW Sports Fitness has invested in sport shirt sponsorship and the company says it is “honoured” that Wigan Warriors have entrusted them to carry their brand to Wembley.

Mr Whelan said: “With Wigan Athletic’s Wembley visits over the past six months, this is an extremely memorable time for the town, one that we are extremely happy to support and show everybody what a fantastic sporting town Wigan is.

“We want to create history by being the only town ever to win both the FA Cup and Challenge Cup in the same year.”

Showing off the shirt is DW Sports chief executive Winston Higham, who is also a member of the Wigan Warriors board.

He said: “As an organisation that is deeply embedded within the Wigan community, we are extremely pleased to show our support for Wigan Warriors at Wembley in the Challenge Cup final.

“This is the town’s fourth visit to Wembley in under six months which has given the whole town a massive boost in moral.

“I have many fantastic memories of the 1985 final, not only the incredible atmosphere, but the world class players such as Brett Kenny, Peter Sterling, John Ferguson, Henderson Gill and our very own young Wiganer, Shaun Edwards.

“Then having been involved with JJB Sports, I had great pride seeing the JJB logo each time a Wigan player stood proud and celebrated after each try.

“I hope I can look at Dave Whelan’s smiling face at the end of this game, as Wigan lift the Challenge Cup this time with Intersport and DW Sports Fitness on the shirt, again feeling the same pride for the town, but also knowing that DW Sports are not only a major part of Wigan’s sporting history but also supporting and promoting rugby league throughout the whole of the UK.”