WIGAN officials are pulling out all the stops this week to try and make sure their ‘on the road’ game in London has a homely feel.
Their Super 8s clash against Catalans is now just 10 days away.
They have switched the game to Millwall to try and increase the club’s presence and profile in the capital.
A heavy marketing campaign in London has been complemented by work at the venue – Millwall’s The Den – to try and make it a success.
By next Saturday, the ground will be heavily-branded in Cherry and White and 5,000 Warriors flags will be given away.
Marketing director Simon Collinson said a ‘fans village’ will be staged outside the ground, featuring bouncy castles, giveaways and live music, as well as a marquee bar.
And a 50-strong team of volunteers will be located at main stations to smooth travel arrangements. Super League general manager Blake Solly has backed Wigan’s bold decision to move a game to London, and hopes others follow suit in the future.
“Where it suits a club’s circumstances and where they can do it well, I think it’s great, and we’re fully supportive of the move,” he said.
Privately, Wigan officials are hoping for a crowd of around 10,000 – similar to the expected gate if the game was staged at the DW.
As well as laying on free travel for 1,000 season ticket holders, they hope many more will make the journey down south.
And Warriors are marketing the non-televised game around the capital, too, with adverts at London Bridge Stations – one of the UK’s busiest, and just minutes away from The Den – and media in the region.
Collinson added: “The club are leaving no stone unturned as we look to spread the word that Super League is coming to London.
“On a weekend where there is no Premier League or Championship football in the capital, it is a fantastic opportunity to showcase the Wigan club and Rugby League to the people of London.”
He reminded Warriors season ticket holders must claim their free match ticket, from the DW Stadium office, by the end of next week.