Mobile male grooming business offers a lifeline to Wigan barbers considering hanging up their scissors in the cost of living crisis

Wigan barbers who are considering closing their shops because of the cost-of-living crisis have been thrown a lifeline by a mobile male grooming business.
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Get Groomed is looking to recruit up to 20 barbers in Greater Manchester at a time when soaring energy bills and other costs are making it increasingly difficult to keep shop premises going.

Instead of waiting for customers to arrive at a shop, the mobile barbers go into workplaces and homes with customers booking their appointments online.

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Get Groomed, founded in 2017 in London, has expanded into the North West and will need up to 20 qualified barbers to cope with demand.

Get Groomed founders Giuliano Dore and Sabrina VjaykumarGet Groomed founders Giuliano Dore and Sabrina Vjaykumar
Get Groomed founders Giuliano Dore and Sabrina Vjaykumar

Giuliano Dore, who founded the business, said: “These are very worrying times for so many barber shop owners.

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"After a period of being closed during Covid many have not seen their customers return in the same numbers. Add to that the costs of all overheads going up and many really good barbers now face tough choices.

“We are saying to them that they shouldn’t despair, and we have a business that they can join and use their skills as a visiting service.

Giuliano Dore (right) with Get Groomed staffGiuliano Dore (right) with Get Groomed staff
Giuliano Dore (right) with Get Groomed staff
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“We have found that since Covid many elderly or vulnerable people do not feel so comfortable about sitting in a crowded waiting room for their haircut and have turned to us for an at-home service.

“We also have a number of businesses looking for ways to attract their workers back into the office and they have started having events where we set up mobile barbershops in the workplace on specially arranged days.”

Get Groomed was founded by Giuliano and Sabrina Vjaykumar and the website immediately became popular across London offering haircuts, wet shaves and beard trims in homes, offices and hotel rooms across the capital with an army of barbers recruited to carry out the appointments.

Get Groomed is now growing in Greater Manchester. Any barber, male or female, wanting to join the team must have at least one year’s experience and relevant qualifications.

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Get Groomed works with professional barbers on a commission-based basis, so those who join the team can either be full time or work part-time.

Some are supplementing their shop income with flexible working.

Applications can be made online at www.gogetgroomed.co.uk.