WIGAN Pier, the DW Stadium and many other attractions in Wigan will be part of a virtual tour.
The relaunched version of the iWiganese app is putting itself at the forefront of digital technology by offering visitors a video guide.
Special signs have been put up across the town with a “pie” logo. Visitors can download an app that plays a video about the attraction when smart phones are held up to the signs.
The idea is the brain-child of the people behind iWiganese – an app which promotes the unique Wigan dialect.
Director of digital agency, Fabric, Ajay Kapadia said: “We thought this was a natural progression for iWiganese. We were astonished at the interest in the original app which has had more than 30,000 downloads from all over the world. We added a quiz a few months ago to make the app more interactive and using Augmented Reality takes the interaction to a new level.”
The videos feature Ian Schofield who is one of the voices of iWiganese together with Jon Cooper of Big Features which helped with the recording. A user will see the two men describing attractions in and around Wigan, such as the town’s famous Pier, Wigan Casino – the birthplace of Northern Soul, DW Stadium home of the town’s football and rugby teams, the Uncle Joe’s Mint Ball factory and Winstanley College where The Verve met.
The signs at each location also promote the other locations so a visitor can see what to expect. For those struggling to get to Wigan, the signs are also available to view online at iWiganese.com.