Rick will Give You Up

Rick Astley
Rick Astley

RICK Astley’s resolution to Never Gonna Give You Up appears to be waning as he teams up with Virgin Mobile.

The former Newton-le-Willows crooner is the star of the phone company’s new advert which sees him confirming that he would indeed give her up (‘in a heartbeat’) – in exchange for a good data deal from the company.

And as he toasts his good fortune, the ad says: ‘People will do anything for data.’

Meanwhile the eighties legend has become the latest to fall victim to the ‘musicless music video’ craze on YouTube – with his 1987 Never Gonnna Give You Up hit given a tune-free makeover.