Sports stars back campaign

Kirsten McAslan, Emily Borthwick, Leah Barrow, Sarah Grundy and Charlotte Newsham
Kirsten McAslan, Emily Borthwick, Leah Barrow, Sarah Grundy and Charlotte Newsham

AN initiative to champion women is under starter’s orders with Wigan’s sporting stars line up to back the campaign.

Jenny Meadows, Kirsten McAslan, Sarah Grundy, Charlotte Newsham, Leah Barrow, Emily Borthwick, Rachelle Booth, Niamh Everett and Heather Frederikson have all added their backing to Wigan Council’s Believe In Her campaign.

BelieveInHer – which was first launched in March – is designed to tackle sexism and empower women to achieve all they want and female sporting stars are lining up with the borough’s future sporting stars in a series of new adverts which have gone on show across Wigan and Leigh town centres.

And the team GB members and sporting hopefuls have pledged their support to inspire other women to sporting success no matter how big or small to show that women from Wigan borough can achieve great things in the sporting world.

Jenny Meadows, European and world medallist 800m runner, said: “I’m really proud to be part of the Wigan Council’s Believe In Her campaign.

“Since I was a young athlete at the age of seven I went to Robin Park and joined Wigan Harriers and always wanted to go to the Olympics.

“Lots of voluntary coaches, teachers, my parents, friends and family have helped me over the years and I achieved my dreams in 2008 when I went to the Bejing Olympics. I just want all the females out there to know that if they work really hard believe in yourself you can achieve your dreams.”

Leah Barrow, Team GB 800m runner, added: “We’re backing the Believe In Her campaign because we want to bring equality to the town of Wigan and we want to inspire women to get active and be positive about sport.”

Mayor of Wigan, Coun Susan Loudon, said: “I’m supporting Believe In Her because we should believe in every member of our community and we should be supporting people like these female athletes who have been so successful in their chosen sport. They have shown that by working hard in their chosen sport whether that be on the track or on the pitch they can achieve their goals and that has been absolutely phenomenal and we should support that.”

The campaign will also run in parallel with a series of other initiatives to encourage more women into sport

Help for sporting stars of the future is available through the Believe Sport Talent Fund, which is run by WLCT in partnership with Wigan Council.

The programme offers young people aged 11 to 24 grants of up to £500 to help pay for travel, accommodation, competition or training fees and equipment. To find out more visit

Pledge support to the campaign by visiting or use the hashtag #BelieveInHer on social media and copy in to @WiganCouncil