Blinded tot campaign is a success

Aimee Langdon who was blinded by dog mess
Aimee Langdon who was blinded by dog mess

A CONTROVERSIAL campaign by a Wigan-based charity that featured a toddler blinded by dog fouling has been hailed a success.

No fewer than 96 councils across the country have backed the hard-hitting Keep Britain Tidy crusade that reminded lazy dog owners that “there is no such thing as the dog poo fairy.”

Keep Britain Tidy identified that dog fouling was a major problem after research showed that 70 per cent of local authorities had a problem with dog mess in their area.

The findings also revealed that four out of five people didn’t know that dog bags can be thrown in any bin.

The severity of the problem was brought to light by the case of two-year-old Amiee Langdon.

She became the face of the campaign after losing 75 per cent of the sight in her left eye when she fell in dog mess earlier in the year.

The campaign message simply asked dog owners to put their poo bags in any bin, which has led to a 43 per cent reduction in dog fouling across the country.

Keep Britain Tidy, whose national headquarters is at Wigan Pier, overcame the tricky subject matter with a compelling advertising campaign that featured a pretty cartoon-like fairy next to the slogan “there’s no such thing as the dog poo fairy.”

The poster appeared in nearly 100 local authority areas and reinforced the findings that 57 per cent of people agreed that dog fouling was a problem in their area.

Phil Barton chief executive of Keep Britain Tidy said: “These results are very positive. Dog fouling is a blight on our streets.

“It does pose a very real risk to the public as Amiee’s case proves.

“The public don’t want streets smeared with dog mess.

“They have responded to our message to bag it bin it and put it in any bin.”