Digital boom

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JOHNSTON Press, owner of the Wigan Evening Post, is now the biggest and fastest-growing regional online publisher, according to latest figures reveal.

Our websites, including the increasingly popular site, attracted a total of 560,721 browsers on average every day during the first half of 2012.

That’s an increase in our digital audience of 29.3 per cent year on year and double the increase of the nearest rivals.

Henry Faure Walker, digital and business development director, attributed the growth in digital audience to both the launch of mobile-specific versions of the company’s websites and a greater focus across the Group on the quantity and quality of digital content.

He said: “The strong increase in the number of people coming to and engaging with our local websites is very encouraging, and is an essential part of our strategy to provide advertisers with an unrivalled reach to this unique local audience.”

Some 10 million visitors a month come to the Johnston Press network and audience on mobile has doubled from one million last December to more than two million by June.