Changes in store for old Netto sites

The former Netto store in Platt bridge which will open under the Iceland banner
The former Netto store in Platt bridge which will open under the Iceland banner

A SUPERMARKET sweep of changes is set for order of the Government.

Three borough Netto stores will soon have a new identity after the Office of Fair Trade (OFT) approved the company’s controversial take over by the giant Asda Walmart group.

Under the deal, the American-owned giant must dispose of a number of sites to avoid charges of creating a monopoly.

This has now seen them sell off the Platt Bridge Netto store in Templeton Road, which will now re-open as an Iceland frozen food business on June 16.

Netto stores in Worthington Way, Marus Bridge, plus Leigh, will be converted to Asda branded supermarkets this autumn,

Asda insist that all converted Netto stores will charge the “same low price” as every other Asda in UK, while the original Netto fresh food range will be doubled in size.

Meanwhile the number of products will rise from an average 1,800 up to 10,000 per store.

Subject to the final expected regulatory approval, Asda will end up operating a total of 34 former Netto stores in the North West, creating up to 340 jobs in the region across its new and existing stores.

This will include up to 100 “shift leader” roles, which will provide staff with opportunities for management.

They also pledge that the will double the number of people employed in each of the converted stores.

Judith McKenna, Asda chief financial officer, who led the deal, said: “The good news for shoppers in this part of the world is that there’ll be no premium to shop in one of our smaller stores.

“We’ll charge the same low prices you’ll find in any of our stores.”

Asda has now agreed to sell off Netto stores in the North West, including Platt Bridge, to grocery retailers Iceland, Morrisons and Haldanes, who will continue to run them as food stores.

They say that the store conversions and sales confirmation is a “key milestone” in their pledge to create 7,500 new jobs across the UK this year.

Ms McKenna added: “Today is another key day in our plan to bring Asda to more customers in many new communities across the North West and Wales. We’re delighted that we’re one step closer to welcoming hundreds of local Netto colleagues into Asda, and look forward to welcoming many more later this year.”