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Wigan supermarket staff tickled pink to spearhead national fund-raising drive

Asda colleagues in Wigan get "tickled pink" for Breast Cancer Awareness Month
Asda colleagues in Wigan get "tickled pink" for Breast Cancer Awareness Month

Wigan supermarket staff are to raise vital funds for charities, Breast Cancer Care and Breast Cancer Now, as part of the retailer’s Tickled Pink campaign.

Fund-raising activity at the Newtown Asda hypermarket will take place instore and in the local area throughout the Breast Cancer Awareness Month of October.

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Asda has already raised a staggering £60m through the campaign over the past 22 years to support improved care, support and information for anyone affected by breast cancer to funding life-saving research to help stop women dying of the disease in the future.

Asda national charities manager Emma Gittoes said: “As this year’s Tickled Pink campaign launches in Wigan, it is an ideal time to say a massive thank-you to all our colleagues and customers who have wholeheartedly supported the campaign in previous years – and to call upon their support again this October.

“As we surpass the £60m mark in terms of funds raised for Breast Cancer Care and Breast Cancer Now, it is possible to see the tangible difference made by money raised through the campaign – with this year offering further opportunities to change, and potentially save, the lives of those affected by breast cancer.”

An Asda Wigan spokesman added: “This year colleagues in Wigan will be ‘in the pink’ throughout Breast Cancer Awareness Month to raise awareness of breast cancer, and the fund-raising activities taking place instore and in the local community.

“From a pink non-uniform day, cake sales to a tombola colleagues will be busy raising funds for the charities supported through Tickled Pink to ensure that care and advise is available for anyone facing a breast cancer diagnosis.

“At Asda Wigan, we will be proud to be pink – and we hope you can join us!”

Samia al Qadhi and Delyth Morgan, chief executives of Breast Cancer Care and Breast Cancer Now, said: “We would like to thank Asda colleagues, customers and suppliers for their continued and dedicated support.

“The need for specialist care, support and information for people living with, and beyond breast cancer, and further pioneering research to stop women dying from this devastating disease, remains as important and urgent as ever. Every 10 minutes, someone is told the life-changing news that they have breast cancer. Thank you to all those who get involved with Tickled Pink by buying from the collection or fundraising in-store this October, your support is hugely appreciated and will make a big difference.”