A NEW smoke-free homes and cars campaign has launched in Wigan and is set to raise awareness of the dangers passive fumes can cause children.
Backed by Wigan Council, the campaign will support national TV and radio adverts which show how smoking by a window or door is not enough to protect children.
A main aim of the campaign is to highlight how over 80 per cent of second hand smoke is invisible and odourless, yet contains harmful cancer-causing toxins that are unknowingly damaging children. Last year in Wigan borough alone over 800 incidents of child illnesses were blamed on second hand smoke, all of which were preventable.
Dr Kate Arden, the borough’s director of public health, said: “There are over 4,000 chemicals in tobacco smoke, 60 of which cause cancer. Opening windows or standing by doors doesn’t stop children breathing in the poisons from smoke, and through the Take Seven Steps Out campaign, we are hoping to remind people that any smoking around children is harmful to them, and they must take action to prevent it – even if they are not ready to quit themselves.”