Trendy business selling Wiganese hoodies with slogans

A trendy new business has launched a collection of hoodies with slogans Wiganers will be familiar with.
Craig Smart from Standish with daughter Heidi, two, wearing some of the hoodies printed with Wigan sayings, part of his new clothing brand, AlsithiCraig Smart from Standish with daughter Heidi, two, wearing some of the hoodies printed with Wigan sayings, part of his new clothing brand, Alsithi
Craig Smart from Standish with daughter Heidi, two, wearing some of the hoodies printed with Wigan sayings, part of his new clothing brand, Alsithi

The aptly named ‘Alsithi Clothing Company’, which is a nod to the Wigan term ‘Alsithi’ (I’ll see you), is selling and delivering a range of Wiganese hoodies.

Slogans on the clothing include ‘Beltin’ and ‘Cowd’ while other ideas are ‘Yonmon’, ‘jiggered’, ‘owd mon’, ‘be reet’ and ‘oreit’.

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And with Christmas round the corner, the company has its own festive-themed items which have hilarious words such as ‘Baby it’s cowd outside’ on them.

Now those of us proud to be Wiganers and wanting to promote the Wiganese language have been invited by the company to come up with more terms for the unique brand of clothing.

Craig Smart, from Standish, set up the business with his friend and former work colleague Adam Houghton, also from Standish, only about a month ago, and the hoodies have already gone down a treat.

He said: “We’ve wanted to start a business for a while and wondered what we could do and thought at first that we’d keep it local.

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“So we come up with the idea of starting a company selling hoodies with Wiganse words on them such as yonmon, beltin and of course alsithi which is the name of the company.

“We’ve got a big range and we’ve designed some Christmas ones now such as ‘baby it’s cowd outside’ and we think they will make ideal presents.

“In a month or so, we’ve already sold quite a lot and are building up quite a fanbase.”

The 39-year-old, dad-of -two, said the aim was to continue expanding the business to have a greater reach than just Wiganers.

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He said: “At the moment we’re obviously basing our products around a Wigan audience and having slogans on the hoodies that Wiganers will know, as you wouldn’t expect someone in London to have heard these terms.

“However we’re definitely aiming to branch out further afield as we hopefully begin to grow.

“We’ve sold about 15 hoodies so far, mainly to friends and family, but we’ll be looking to sell a lot more.”

Craig went on to encourage people in Wigan to support local businesses during these hard times.

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He added: “We’re just trying to offer something a little different to what Nike or Adidas would as a local business.

“It would be fantastic if people could give us a follow on Instragram and like on Facebook and see what we’re all about and buy a hoodie for Christmas.”

Hoodies are selling for £25 and sweatshirts at £20. Prices include UK postage.

Message the Alsithi Clothing Company Facebook page or email [email protected] if you’re interested in buying one and for details on how you can pay.

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