Wigan man launches campaign to keep us smiling during lockdown

A Wigan clothing brand, set up with an important mental health message, has launched a social media campaign for residents to “share a smile” with each other during the Covid-19 lockdown.

By Liam Soutar
Friday, 3rd April 2020, 10:01 am

Matt Peet created Behind A Smile after battling depression for several years and wanting to do something to support others in a similar situation.

He designed the logos and came up with the words which now adorn a range of T-shirts and bags.

And in the midst of an unprecedented nationwide lockdown, Matt is on a mission to support the mental wellbeing of anyone who might struggle with being confined to their home for so long.

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The Share A Smile campaign

The “Share A Smile” project involves people doing just that, placing a smiley logo in their windows as a symbol of solidarity with other residents.

The 33-year-old, from Shevington, said: “We’re trying to give people, mainly children, something to do while they are off, and to show a bit of solidarity between people who are stuck indoors.

“It’s to give people a bit of reassurance that they’re not on their own.

“So far it’s been quite a positive response. It’s just a shame everyone has to stay in because I think people are going to suffer, but hopefully with these signs they might see a bit of a glimmer of hope.

Matt Peet with some of his branded clothing range

“People can just put a sign up and send us a picture and we’ll re-post it.”

Matt added: “I think it’s just nice to keep spirits up and stop the mundane.

“For some people, it’s going to be crucial to have that contact.

“Loneliness is going to be quite a large issue. It was before Covid-19 and now it’s even more of an issue. People won’t get to see their relatives as much, so if the community can rally around and share this, people can see it and realise they’re not alone.

The Share A Smile campaign

“It’s a massive test on everyone’s mental health, when you’re restricting movement.

“It’s putting more and more strain on the average person as well as the NHS.

“Everyone is feeling it and I don’t want everyone to forget about focussing on keeping your mind healthy.”

To find out more about how to get involved, visit behind-a-smile.co.uk

The Share A Smile campaign

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