SHOPPERS have been flocking into Wigan town centre for the annual post-Christmas sales.
Many bleary-eyed bargain hunters hit the sales before dawn on Boxing Day with price drop promotions at Next and Debenhams, both in the Grand Arcade, starting at 6am and 7am respectively.
The Marks and Spencer sale, meanwhile, kicked off at 8am yesterday.
Of course, town centre retailers are hoping to capitalise on the post-Christmas sales after many local families tightened their purse strings in the festive build-up amid growing financial uncertainty.
It is estimated that as many as one in 20 shoppers agreed to buy their presents after Christmas in a bid to save money.
Some local bargain-hunters headed further afield though.
Lindsey Gudgeon, 23, of Astley, near Leigh, travelled to the Trafford Centre in Manchester on Boxing Day with her mum Susan Gudgeon, 54, and auntie Dorothy Howard, 63.
All three bought Juicy Couture, Vivienne Westwood and Thierry Mugler fragrance gift sets, reduced by around 50 per cent.
Lindsey said: “We literally just went for the perfume in Selfridges and then home. It was definitely busier than last year and we’ve never had to queue before.”
Nationally, more than five million motorists hit the road on Boxing Day in search of a post-Christmas bargain, with the rush peaking at 10.30am.
And Debenhams reported a 75 per cent spike in online Christmas Day traffic compared with last year - with more shoppers trying to pick up bargains without leaving their home.