Wigan garage staff joy as they win top digital award

Managing director Graham Hogg, left, and marketing manager Dom Impalis at Alpha Motors, Wigan, celebrate winning the Auto Trader retail award for digital excellence.

Alpha Motors, on Warrington Road, has been awarded the Digital Excellence Award at the national Auto Trader Retailer Awards 2020.

It has seen them beat off competition from more than 13,000 UK automotive retailers to receive the prize.

The accolade recognises those retailers which are providing their customers with the very best online experience.

This year’s winners showcased the very best digital forecourts, as determined by a panel of experts. They are also among the top performing retailers on Auto Trader’s marketplace, which attracts an average of 55 million visits every month.

Now in its 13th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing. These include those brands that are pushing the standard of all aspects of the industry, including digital excellence, and a commitment to exceptional customer service.

In total, 18 award winners were announced across seven categories during the awards ceremony which, due to Covid-19, was completely digital for the first time.

Speaking on their win, managing director, Graham Hogg, said: “Alpha Motors are honoured to receive this coveted motor industry award. It’s recognition of all the team’s hard work over the last 12 months.

“We are humbled to be recognised as one of the UKs top performing car dealers.”

Auto Trader’s chief executive officer, Nathan Coe, said: “The automotive industry is by nature, incredibly resilient, but we’ve been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19.

“We’ve seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too.

For a full list of winners, visit the Auto Trader Retailer Awards website: https://autotraderretailerawards.co.uk/

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