THE much-anticipated film version of Fifty Shades of Grey is the hottest ticket in town as Wiganers flock to snap up their cinema seats.
The borough’s Empire Cinema has seen its biggest ever pre-booking for the movie adaptation of EL James’s controversial novel.
It’s seen more than 1,000 tickets already purchased just for opening day, this Friday.
And around the country it’s already boasting of taking in more than £1m in ticket sales a week before it opens.
Wigan cinema manager Nicola Wood said: “We are incredibly excited about this film and I just think it will be amazing and it really will be a true reflection of the book.
“We have had such a huge pre-booking, I’ve never seen anything like it in all of my four years of working here, it’s been phenomenal.
“Empire was the only cinema to open the box office late last year but I know in Wigan we’ve had people asking if they could pre-book since before Valentine’s Day last year.
“I can’t say I’m surprised though as the book was such a success. Our bar will be open on the night, which only opens on special occasions. And visitors will be able to take their drinks into the cinema with them.
“Our gorgeous male staff will also be donning their best suits and there will be cocktails available to celebrate the launch.”
Starring Jamie Dornan as billionaire Christian Grey and Dakota Johnson as his lover, student Anastasia Steele, the raunchy film is expected to be a risqué romp through the intriguing world of dominance and submission.
Although reviews have already reported it to be a bit of a slow burner, with the first sex scene only taking place 40 minutes in.
The trilogy written by James have reportedly sold over 100 million copies worldwide and been translated into more than 50 languages.
Director Sam Taylor-Johnson admitted she had creative differences with the best-selling author, whose books have won legions of fans around the world.
She told Porter magazine: “It was difficult, I’m not going to lie. We definitely fought - but they were creative fights and we would resolve them.”
She added: “We would have proper on-set barneys, and I’m not confrontational, but it was about finding a way between the two of us, satisfying her vision of what she’d written as well as my need to visualise this person on screen. But, you know, we got there.”