THREE goals in the space of a crazy 11-minute spell at the start of the second half settled this Lancashire derby - and cranked up the pressure on Latics chief Uwe Rosler.
The manager pulled no punches in his assessment of the game, apologising to the fans and labelling his side’s performance as “embarrassing”.
Latics had come into the game just a point outside the bottom three in the Championship having won only once in the last 11 matches and three times all season.
They created enough chances in the first period to have put the game to bed, but failed to take even one that would have gone a long way to settling their nerves.
And they paid a high price at the start of the second half as Wanderers cut loose to put the game to bed by the hour mark.
Callum McManaman could not have done any more to spark his side into life, hitting the bar and the post in the first half with delightful efforts.
It was no surprise that it was the young forward who grabbed Wigan’s consolation deep inside the final quarter after good work down the left by James McClean.
By then, though, the home side were in cruise control having steamrollered their opponents following the restart.
Goals from Max Clayton and Craig Davies put Wanderers firmly in charge, with Chung-Yong Lee adding the third from the penalty spot just after the hour mark.
It could have been even worse for Latics, with Bolton squandering several chances to really rub salt into the wounds, with Clayton the major culprit.
“We gave up in the second half and I felt embarrassed,” said Rosler
“I’m not sure it meant as much to some of my players as it meant for our supporters and our chairman.
“In any competitive game of football, you never give up, you always fight to the end.
“To give up at Bolton, in a derby game? It’s unforgivable.
“I can lose, I can stay through a difficult period, but what I can’t live with is players giving up.”
With a fortnight’s international break ahead, it remains to be seen how the pre-season favourites for promotion can turn things around and salvage something - anything - from a season that started badly and quickly got worse.
FOR A FULL MATCH REPORTS AND REACTION SEE THE WIGAN EVENING POST (SATURDAY)