Wigan Athletic chairman David Sharpe hopes he has made ‘a real impact’ to ‘reward the loyalty of our supporters’ after slashing season-card prices to their lowest-ever mark at the DW Stadium.
The top adult renewal price for next term will be just £179, with no fan paying more than £229.
For existing season-card holders, that means a cost of less than £8 per match.
Every 2016-17 season card (including hospitality) will be cheaper than the same seat this season, with all Team Latics Family Stand (South) adults qualifying for a free Under-16 season card.
“We wanted to make a real impact with these prices to reward the loyalty of our supporters,” said Sharpe.
“We made the guarantee of no more than £199 last season to all season card holders who purchased their ticket before this season, and we are delighted to be able to reduce that by a further £20 to £179 for what is the cheapest price ever offered by Latics at the stadium.
“With new season-card holders paying just £199 up to June 30, or £229 after that date, we feel these are prices which will attract the supporters to the DW, because this is by far the best value way to be watching Latics.
“We are also delighted to make the offer of a complimentary Under-16s season card in the South Stand to go with any adult purchase.
“It is crucial for the future of the club that we attract the next generation of supporters, and we expect this will prove extremely popular.”
Season cards will be on sale from 10am on Tuesday morning (April 5).
The adult renewal works out at just £7.78 per match – and £20 lower than the £199 guaranteed renewal price offered to supporters who committed to full 2015-16 season cards.
If purchased by the deadline of June 30, adult season card prices will be a maximum of just £199 (£8.65 per match).
Thereafter, prices will rise to just £229 (£9.95 per match).
With individual match tickets expected to be priced at no less than £20 in 2016-17, this represents a saving of £231 even on the highest-priced season card.
In addition to the £179 renewal price guarantee which applies to any supporter over 21, there are concessionary prices on all packages for Under-18s, Under-16s (Team Latics South Stand only) and Under-11s.
There are reductions too for hospitality-bookers, with all prices reduced in 2016-17, for all supporters.
Season-card holders will continue to benefit from an extensive range of benefits with discounts available with the club’s commercial partners.
Season cards will be available online at wiganathletic.com/tickets
Supporters are also able to purchase via telephone on 0871 66 33 552 or in person at the DW Stadium ticket office.