A fresh batch of candidates will be competing to win a £250,000 investment from Lord Alan Sugar. The 19th series of the long-running BBC show starts in just a matter of hours.
But what exactly could Lord Sugar be investing in? Prior to the start of the show, all of the candidates have detailed their business plans - ranging from bubble tea to padel tennis and tutoring.
The candidates are listed in alphabetical order. Remind yourself of who will be Lord Sugar’s aides over the coming weeks.
9. Melcia Moshiri - fired task 8
“A Global AI Tech Recruitment company focusing mostly on embedded talent and executive/retained search.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
10. Emma Street - fired task 8
“My business plan sets out to redefine coffee culture for the next generation, blending functional health with takeaway coffee. As a coffee and fitness obsessed GenZ, the most apparent gap in the market to me is the accessibility to takeaway coffee that adds to your health, rather than detracts from it.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
11. Max England - fired task 9
“Padel is the fastest-growing sport in the world, with over 25 million people now playing. The UK padel market however is still in its infancy and is only just starting its growth journey. My ambition is to open a series of premium, indoor padel centres that service not only the general public but provide a base for those looking for the highest-quality facilities and the best coaching.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston
12. Liam Snellin - fired task 10
“My business plan is to continue developing our product portfolio and investing in marketing our fashionable and comfortable workwear. When trades try our products on, they are usually impressed by the quality and fit and join our Community.” | BBC/Naked/Ray Burmiston Photo: BBC/Naked/Ray Burmiston