Daffodils Dreams, a community interest company, is led by founder Maureen Holcroft and her husband Kev, who together form the organisation’s only paid staff.
Both are employed on a part-time basis, yet regularly work between 40 and 50 hours a week to ensure children, families and individuals across Wigan and Leigh receive the support they need.
Beyond this, the organisation relies heavily on the dedication of volunteers who generously give their time, skills and compassion.
Established to support people in need with dignity and kindness, Daffodils Dreams provides practical help including clothing, baby essentials and community-based support, alongside a welcoming space where people feel listened to and valued.
The organisation works closely with schools, social care, health services and community partners, while remaining accessible to anyone who walks through the door needing help or reassurance.
Unlike commissioned services, Daffodils Dreams receives no guaranteed funding.
The organisation is sustained entirely through fundraising, donations and community generosity.
Throughout the year, DD organises a range of popular fund-raising events that bring people together while raising essential funds to keep services running.
Although fund-raising is time-consuming and can be challenging, it is something the team embraces wholeheartedly.
Events are always planned with affordability and inclusion in mind, ensuring they are accessible to as many people as possible and enjoyed by the whole community.
“This work has never been about personal financial gain,” said Maureen.
“It’s about doing the right thing for the right reasons.
"The job satisfaction comes from knowing that what we do genuinely helps people — whether that’s a child having what they need, or a family feeling supported during a difficult time.”
Daffodils Dreams is proud of what can be achieved through hard work, integrity and community spirit.
With a very small paid team, an exceptional group of volunteers and unwavering local support, the organisation continues to show that meaningful change is driven by people who care and are willing to put in the work.

1. Contributed
The Daffodils Dreams ladies at the Wigan Borough Business Awards 2026 Photo: Submitted



4. Contributed
Daffodils Dreams presented with The Heart of the community award from Madam Mayor Jenny Bullen Photo: Submitted

