Garden centre near Wigan lands prestigious national marketing award
Bents Garden & Home near Leigh has won a major national award after being named winner of the Garden Centre Association’s (GCA) Worrall Cup, recognising the UK garden centre judged to have the strongest marketing campaign in 2025.
The award was presented for Bents’ creative and highly successful marketing of its immersive light trail, Alice in the Hidden Gardens, which attracted visitors from across the region and beyond. Inspired by the classic tale, the event provided a magical evening experience and proved a highlight of the year.
The Worrall Cup is one of the GCA’s most respected accolades, celebrating excellence in creativity, innovation and customer engagement. Adding to its success at the recent GCA Awards, Bents was also named as one of only ten Garden Centres of Excellence in the UK, placing it among the very best garden centres in the country.
The recognition follows further national acclaim in December, when Bents was awarded Best Christmas in the UK (Destination Garden Centre), reflecting its reputation for creating memorable seasonal experiences.
Matthew Bent, managing director of Bents Garden & Home said: “Winning the Worrall Cup for our Alice in the Hidden Gardens campaign is a fantastic achievement and a real testament to the creativity and hard work of our team. We’re incredibly proud to bring something so special to our local community and to see it recognised on a national stage.”
The awards cap an outstanding year for Bents, reinforcing its position as a much-loved local destination and one of the UK’s leading garden centres.