The Brick and Amazon’s giant toy train brings Christmas joy to families

The Brick has teamed up with Amazon through the Multibank charity initiative to make this Christmas memorable for those experiencing financial difficulties by distributing hundreds of gifts.

Founded by former Prime Minister Gordon Brown and Amazon, the Multibank initiative was created to meet the needs of families and individuals living in poverty.

The giant toy train stopped off at The Brick in Wigan, filled with Amazon’s Top Ten Toys of the Year to distribute to local homes.

Iconic franchises and toys from family favourites including Hasbro’s Play-Doh Pizza Delivery Scooter Playset, the LEGO Star Wars Imperial Star Destroyer Starship Building Toy, Asmodee’s Taco Cat card game, and Snackles surprise plushies by Zuru, providing something special for every child.

Keely Dalfen, CEO of The Brick, said: "Financial pressures at this time of year are enormous, but for families on the lowest incomes, they are even greater.

"The Multibank initiative plays a critical role in providing essentials and extra support to vulnerable families, and this Christmas, we’re thrilled to be adding toys to that offering.

"Together, we hope to spread joy, ensure children feel included, and help families celebrate a magical Christmas."

The Toy Train’s visit was part of a larger Christmas initiative to reach families across the UK, in the lead up to Christmas, with the train stopping off at Multibank sites including Felix’s Multibank in London, The Big House Multibank in Scotland, and Cwtch Mawr Multibank in Swansea.

The train’s stop in Wigan was a standout event. As it arrived at The Brick, families gathered to receive these special gifts, giving the local community an unforgettable experience of celebration, joy, and generosity.

With the help of Amazon, The Brick’s commitment to making a difference in Wigan is stronger than ever, ensuring that hundreds of children can enjoy a brighter Christmas filled with toys, excitement, and memories.

The Brick is part of a wider national coalition of 5 charities, working collaboratively to deliver the multibank initiative. Led by Multibanks UK there are now 5 Multibank in total operating across the UK. The Big House in Fife, The Brick Multibank in Greater Manchester, Cwtch Mawr in Swansea, Felix’s Multibank in London and The Junction Multibank in Teeside.

To find out more about The Brick visit: www.thebrick.org.uk