International award presented to Wigan's maternity services for second time
and live on Freeview channel 276
Unicef Baby Friendly UK has reaccredited Wrightington, Wigan and Leigh Teaching Hospitals NHS Foundation Trust with its Baby Friendly Initiative Gold Award – a year on from successfully achieving it for the first time.
It is the second trust in the North West to receive the prestigious award and the ninth in the country.
It comes as the trust celebrates the work of midwives around the world during the Year of the Nurse and Midwife.
More than 3,000 women and their babies are cared for every year either at Wigan Infirmary or out in the community.
Despite the Covid-19 pandemic, babies are born every day and midwives are continuing to play a vital role providing care for women and babies.
The neonatal unit, health visiting services and start well centres have also been “baby friendly” accredited in some way since the trust joined Unicef’s initiative in 2013.
Fiona Bryant, head of midwifery, said: “Our services take great pride in working towards the highest standards possible for our babies and their mothers.
“To receive this honour from an international and respected organisation like Unicef is a huge credit to the mammoth effort and work carried out by everyone across our maternity services who foster warm, caring and compassionate relationships with our families.”
Kathryn Ashton, infant feeding co-ordinator, added: “We decided to join forces with Unicef UK’s Baby Friendly initiative to increase breastfeeding rates and to improve care for all mothers.
“The Baby Friendly standards are designed to provide parents with the best possible care to build close and loving relationships with their baby and to feed their baby in ways which will support optimum health and development. These memories for mums do last forever and we have been able to maintain for a long period of time these excellent standards.
“I’m beaming with pride from this huge collaborative effort. Our mothers can be rest assured that they are receiving the best standard possible out there across all our services.”
Deputy chief nurse Allison Luxon said: “I would like to thank our staff and the women who contributed in the assessment process.
“The best practice standards advocated by Unicef assist us in helping to provide the best possible start for babies with the Wigan borough in both their health and in developing relationships with their mothers.”
Earlier this year, mums rated the trust’s maternity care highly, according to the National Maternity Survey by the Care Quality Commission.
A message from the Editorial Director, Gillian Parkinson:
Thank you for reading this story on our website.
But I also have an urgent plea to make of you.
In order for us to continue to provide high quality local news on this free-to-read site and in print, please purchase a copy of our newspaper as well.
With the coronavirus lockdown having a major impact on our town centres and many of our valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you buying a copy when you pop out for your essential shop or subscribing for delivery.
Our journalists are highly trained by the National Council for the Training of Journalists (NCTJ) and our content is independently regulated by IPSO to some of the most rigorous standards anywhere in the world. Our content is universally trusted - as all independent research proves.
As Baroness Barran said in a House of Lords debate this week on the importance of journalists: "Not only are they a trusted source of facts, but they will have a role to play in rallying communities and getting the message across about how we can keep ourselves and our families safe, and protect our NHS. Undoubtedly, they have a critical role."
But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis. In return we will continue to forensically cover the local news - not only the impact of the virus but all the positive and uplifting news happening in these dark days.
We thank all our readers and advertisers for their understanding and support - and we wish YOU all the best in the coming weeks. Keep safe, and follow the Government advice. Thank you.
HOW TO SUBSCRIBE:
You can subscribe for delivery by contacting us at [email protected] or calling us on 0330 4033004 for details of a participating newsagent near you.