Airlines accused of exploiting passengers amid Thomas Cook failure
David Kirkwood posted screenshots on social media appearing to show how a Jet2.com holiday in Cyprus increased in cost by £800 between 7.30am and 11.30am on Monday.
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Hide AdHe described the firm as "soulless", "money grabbing" and "opportunist".
"They're taking the p*** because of Thomas Cook," he added.
"Way to go on price gouging," she added.
A spokeswoman for Jet2.com said: "Our pricing, as is common practice in the travel industry, is based on the principle of supply and demand.
"As supply reduces, an inevitable consequence is that prices increase. However, we are looking at adding more supply (flights and seats) to help customers at this time."
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Hide AdTwitter user @azza78 said Virgin Atlantic flights to Florida have gone up by £400 since the announcement by Thomas Cook.
She told the airline: "Would be a lovely gesture if you price matched!"
A Thomas Cook customer booking replacement flights with Virgin Atlantic accused the airline of "making extra profit from people's misery" after the price increased by £150 as he was completing the transaction.