Wigan organisation Daffodils Dreams is to receive the King’s Award for Voluntary Service 2026

A Wigan organisation helping people facing poverty, hardship and isolation has received the royal seal of approval.

Daffodils Dreams CIC has been given the King’s Award for Voluntary Service 2026, recognising volunteers’ outstanding contribution to people across the borough.

It provides clothing, bedding, toiletries and other essentials for children, individuals and families referred by schools and professional services.

Its support reaches people facing difficult circumstances, including families fleeing domestic abuse and those struggling to afford everyday necessities.

Daffodils Dreams helps children enjoy experiences that financial hardship might put out of reach, by providing prom outfits, distributing Easter eggs, delivering gifts on Christmas Eve and running an after-school activities initiative.

Alongside this practical help, its community lounge offers refreshments, activities and companionship.

Volunteers also support the organisation’s boutique, fund-raising events and seasonal appeals.

Founder and CEO Maureen Holcroft and her husband Kev regularly give their time, beyond their paid roles, to work alongside volunteers.

Maureen said: “This is such a proud and emotional moment for Daffodils Dreams. Our wonderful volunteers give so much of themselves, and I am absolutely delighted that their kindness, commitment and hard work have been recognised in this way.

“They sort donations, prepare referral bundles, welcome our customers and lounge visitors, and help us deliver our events and appeals. Behind all of that is a shared determination to make sure people feel supported, valued and treated with dignity.

“For Kev and me, Daffodils Dreams means so much. Working alongside people who share our passion for helping others makes everything we do possible.

“We see people at some of the most difficult times in their lives. Warm clothes, fresh bedding or a friendly welcome can make such a difference. But it is also about helping children feel included — being able to go to prom, receive an Easter egg, take part in an activity or experience the excitement of Christmas.

“This award recognises a wonderful team effort and I hope every one of our volunteers feels immensely proud. Thank you also to our supporters, businesses and partner organisations who help us keep providing for people in our borough.”

Daffodils Dreams will receive a certificate signed by the King and a crystal award, presented by the Lord Lieutenant.

Two representatives will be invited to attend a royal garden party next year.