North West Ambulance Service urges people to celebrate responsibly on 'Mad Friday'

North West Ambulance Service (NWAS) is calling on the public to drink responsibly whilst enjoying themselves during the festive season, and to think before they dial 999, so that paramedics are able to deal with life threatening incidents.

The Friday before Christmas traditionally known as “Mad Friday” typically sees the regions pub and clubs full of party goers and leads to rise in demand on the service as they deal with an increase in alcohol related incidents.

This year of course is going to be very different with many of us under strict coronavirus tier restrictions and people will be looking to enjoy festivities in their own home. Nevertheless NWAS is concerned it still provides the opportunity for people to drink to excess and get into a situation that requires medical attention.

NWAS is already experiencing a high demand and has increased the number of ambulances on the road accordingly, however they’re looking to take the opportunity to ask the public not to add an unnecessary extra burden on the service by behaving irresponsibly.

Director of Operations Ged Blezard said: “We plan for this occasion every year, and while coronavirus means this year’s celebrations will be very different, we have arranged for increased resources to be available through the day and night.

“However, the service is already incredibly busy so we really need people to take some responsibility for their own safety.

“We, of course, want you to enjoy the festivities over Christmas, but please be sensible and continue to respect the tier restrictions you are currently subject to. If you are drinking at home, or if you are lucky enough to be able to visit a local restaurant or pub, limit the total amount of alcohol you consume in any single occasion, drink slowly and try to alternate alcoholic drinks with water. This will limit the effect it will have on you and reduce the risk of something happening that requires us to help you.

"This will help us to get to the vulnerable and very poorly people that really need us – it could be one of your relatives relying on us.

"Remember, 999 is for life-threatening incidents and emergencies only. Those who need medical help, but it’s not an emergency are urged to make the right call this Christmas and choose the relevant alternative such as self-care at home, pharmacy, GP, walk-in centre or 111 online."

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