Wigan clothing firm eyes exciting future after lockdown

Jack Thorogood launched Stealth Apparel - a premium, organic cotton clothing brand - in November 2019, achieving a long-held dream after studying business at GCSE and A-level.

The business was still in its infancy when the Coronavirus pandemic hit the UK early last year, and the lockdown hit sales in the early days. But the company is on the rise once again with a new range of activewear and a growing social media following. And now, with the country’s pandemic restrictions looking set to be ended once and for all, Jack has high hopes for his start-up’s future.

“During the last few months we have rolled out a new activewear range for men and women,” said Jack.

“For women we now sell a range of two and three piece gym sets in multiple styles and colours. We have also released a men’s activewear t-shirt and half-zip in black. Both mens and womens activewear come with reflective detailing to make sure you Stand Out Whilst Blending In.

“We are still in the process of trialing more activewear to add to our range such as a new style of gym set and a women’s white cropped hoodie which could be released anytime soon.”

He went on: “A big change that has recently happened in 2021, is the start of our same day local delivery service where we will offer the option of same day delivery within a radius of 10 miles. As always we have been updating people through our Instagram, Facebook, and our website.

“The Pandemic has affected us as I believe it has probably affected all small local businesses. At the start of the pandemic, we saw a drop in sales but recently they have started to pick up again which is great news.

“Another negative effect of the pandemic is delivery times, we found that it was taking longer for products to be delivered from suppliers and also longer for shipments to get to customers. This has also recently changed and delivery times seem to be going back to normal. Although the clear negative effects of the pandemic, we have still managed to meet our targets and grow as expected.”

On plans for the future, Jack added: “We are continuing to trial new products and explore new ranges of products to sell. Phone cases were trialled last year, but the quality never met our standards, so that is potentially something we are going to look into later this year.

“Another exciting plan is to introduce local fitness ambassadors. We have already started to work with some local personal trainers who have been able to offer discounts off our products when you sign up for a training plan with them.”

Find out more about Stealth Apparel by clicking here.

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