Wigan studio creative director speaks about women in the sector

Victoria Finch, who co-owns digital and animation business Digital Finch, also spoke about an important female role model on International Women's Day.

Monday, 8th March 2021, 9:37 am
Updated Monday, 8th March 2021, 11:46 am
Victoria Finch

Victoria, from Springfield, runs the business on a 50-50 basis with husband Harry.

She does much of the drawing and design work at the company, which the couple founded in 2015 and has worked with the likes of O2, Liverpool Football Club, Leeds Pride and the Co-operative.

She spoke about her lifelong love of art leading to her current career and how she did not have to look too far to see a woman playing a prominent role leading a business.

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Victoria said: “I’ve wanted to do art since I was six. I did visual communication at uni and really liked the idea of creating work with a purpose, that was to a brief and achieved someone’s goal.

“We often work on very complex subjects, with companies creating AI and software, and they don’t know how to explain it. I really like that you can convey this through visual means and understand it with pictures.

“My parents have a similar company called Rossiter and Co and I started working for them. My mum Linda was a business owner doing a similar role so it never occurred to me that I couldn’t do it.”

Victoria says she has seen more women gradually coming into her industry but there is still a lot more to do.

She said: “It has changed a lot. When I started working at 21 there weren’t really any women at all, both in terms of video producers or clients.

“Gradually online I’ve found more groups of women designers and animators and you now get more female illustrators.

“However, there’s still a bridge from illustrations that don’t move to animations that do. There aren’t that many female animators and our clients are still heavily skewed towards men as well.

“I’ve seen things improve but it’s just slow.”

Digital Finch has had an up-and-down experience of business in the coronavirus pandemic, saying the initial lockdowns and orders to stay at home led to work drying up.

However, Victoria says that from the August bank holiday last year work began flooding in once more as companies appeared to be catching up and since then the studio has enjoyed its busiest time since they set it up.

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