Aldi own-brand Almat Bio Washing Powder wins three Which? Awards - beating Ariel, Ecover & Persil

An Aldi cleaning product has been named the best by Which?, beating more expensive, branded competitors. Aldi’s own-brand Almat Bio Washing Powder has been recognised as the best washing powder, beating the likes of Ariel, Ecover and Persil to take the top spot.

Aldi’s own-brand washing powder also won the coveted Great Value and Eco Buy accolades .Shoppers can pick up the award-winning washing powder for just £3.95 (2kg), that’s less than 10p a wash – 57% cheaper per wash than Ariel.

Following rigorous testing, the Which? panel of experts scored Aldi’s Almat Bio Washing Powder an 79% beating leading brand Ariel (78%). According to Aldi, judges were impressed by how well the detergent performed against all stains, as well as keeping clothes white and bright, whilst still being eco-friendly.

Julie Ashfield, managing director of corporate buying at Aldi, said: “Shoppers can be confident that clothes will be left clean and stain free thanks to Aldi.  Being awarded a Which? Best Buy for the Almat Bio Washing Powder speaks volumes about the quality of our products – why pay more when you can buy the best at Aldi.”