Off-field rebuild continues at Wigan Athletic

Wigan Athletic's off-field rebuild has continued with the signing of an 11-year deal with Sodexo as the exclusive Venue Partner of the DW Stadium.

Wednesday, 8th September 2021, 9:54 am
Updated Wednesday, 8th September 2021, 10:05 am
Mal Brannigan (right) with Simon McMain, account director of Sodexo Sports & Leisure

The long-term partnership covers public and hospitality catering, as well as conference and event sales and catering.

The stadium will see a number of upgrades made to it during 2022, with fans also experiencing a cashless stadium going forward.

“Following an extensive search for the stadium’s first venue partner since Phoenix 2021 Limited obtained the club, I am delighted to announce Sodexo as the successful bidder," said Latics CEO Mal Brannigan.

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“The experience of Sodexo was a major factor in determining the decision and we look forward to a long and healthy partnership.”

A club statement says Sodexo will 'focus on a range of premium culinary experiences for both the matchday and non-matchday experience, ensuring the DW Stadium will continue to be a major conference and events centre in the heart of Wigan'.

The partnership 'will also see a real focus on support for the local community in Wigan, with a strong commitment to source food and beverages from local suppliers and a commitment by Sodexo to hire local staff and support local charity and social impact projects'.

"It’s an exciting time for Wigan Athletic fans under new ownership and we thank the leadership team at the club for selecting Sodexo to be their long-term venue partner," said Nick Byrom, business development director of Sodexo Sports & Leisure UK.

"We are confident we will deliver an outstanding guest experience for both Latics and Warriors fans on a match day.

“The facilities at the DW Stadium are excellent and with some additional investment from Sodexo over the next 12 months we feel that these will create some of the best event facilities in the area.”

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