Wigan Athletic launch 'From Classroom to Kick-Off!' schools project with new initiative explained
Wigan Athletic have launched a new initiative aimed at bringing local children and families closer to the football club, both in the classroom and at the Brick Community Stadium.
The ‘From Classroom to Kick-Off!’ project aims to connect classroom learning with unforgettable matchday experiences at the Brick Community Stadium.
The new programme aims to create lasting memories for local children, build positive emotional connections with the club, and inspire the next generation to be part of Latics.
Each participating school begins with a planning meeting to tailor the project to the pupils’ needs, covering accessibility, safeguarding and communication.
Before activities start, pupils will be asked to complete a short, child-friendly survey to share how they currently feel about football and Wigan Athletic, helping the club measure the project’s impact.
The experience begins with a lively assembly led by the fan engagement team and club mascot Crusty the Pie, celebrating Wigan’s football heritage and showing pupils how they can be part of the club’s future.
Families are then invited to a special matchday, with the chance to attend a home fixture for free through the new junior membership scheme, Crusty’s Crew. The fan engagement team meet parents and carers to share details and ensure everyone has the chance to get involved.
Matchday is a highlight of the journey, with families enjoying the family zone before kick-off – featuring games, music and entertainment – before joining thousands of Latics fans inside the stadium.
Later, pupils returned for the behind-the-scenes experience day, complete with a stadium tour, interactive football challenges and a special message from head coach Ryan Lowe. Children also learn about the club’s history through the Wigan Athletic Heritage Project, take part in freestyle football with performer Molly Saunt, and try their hand at sports journalism in a mock press conference.
Feedback from local schools has been positive, as Mrs Green from Holy Family, Platt Bridge, said: “The next day, some children asked if it was trip day again because they wanted to come straight back.
" The variety of activities meant there was something for everyone, and the time was long enough to enjoy each activity but not so long that they got bored. It didn’t feel rushed at all, and we had plenty of time for dinner.
"Staff were understanding of children with behaviour issues, and it was great that there was the option of a time-out for children who were overwhelmed. It was great to have Whelan’s as a base to leave our things as well. Absolutely great day!”
Schools interested in joining the project can contact Jonathan Meehan at [email protected] for more information.