Wigan's Tom Aspinall branded 'perfect embodiment' after securing massive deal

The 32-year-old from Atherton, who trains at Robin Park, has been sidelined since his latest title defence against Cyril Gane had to be stopped when the Frenchman sent repeated eye pokes the way of his opponent.

It's still unclear when Aspinall - who underwent major eye surgery - will return to the octagon.

But his brand clearly remains in high demand, with Hearn's new 'Matchroom Talent Agency' bringing him on board.

While Aspinall is still part of the official UFC roster, his deal with Hearn - the first of the new venture - is on a 'commercial and advisory' basis.

"I started my professional career in athlete management and over the past 30 years, I have built a wealth of experience in building global superstars," said Hearn.

"We believe in partnership and transparency with our clients but, most importantly, always delivering exceptional and innovative work. Grounded in honesty and fierce commitment, Matchroom Talent Agency is about transforming careers through relentless ambition and telling it straight.

"At the heart of everything we've done as a business over the last 40 years is identifying ordinary people, who have extraordinary talent. It has become a guiding principle to seek out people who are humble but heroic in equal measure. Their journey is our journey. Their triumph, our purpose.

"UFC World Heavyweight Champion Tom Aspinall is the perfect embodiment of that - and he is the ideal, inaugural member of our team.

"We believe in creating opportunities where others see obstacles in turning potential into greatness. So, the message is loud and clear to all: Join us on this journey. We are officially open for business."

Aspinall sees the partnership as massively beneficial to both parties.

"Eddie has built one of the biggest brands in sport and understands how to take athletes to the next level, both inside and outside of competition," he said.

"I'm really looking forward to working together and exploring some exciting opportunities as I continue my journey back into the cage."

For the moment, at least, UFC chief Dana White is happy to let the situation play out.

"We don't have any issues with Eddie, they can get whoever they want to represent them," he said.