Wigan Warriors sponsored by men's makeup brand
Wigan Warriors have declared their partnership with a men's makeup brand as "ground-breaking".
They today announced a multi-year partnership with War Paint For Men, who will become the club’s inaugural training kit partner and official men’s health and wellbeing partner.
War Paint For Men is a specialist men’s makeup brand seeking to break the stigma of makeup being exclusively for women. This is its first partnership with rugby, and will see its logo feature on the first team squad's training kit.
The partnership is set to deliver a range of tailored campaigns and programmes to address mental health.
Warriors executive director Kris Radlinski said: “On the face of it, many fans would not expect a rugby league team to be partnering with a makeup brand which makes this partnership even more important as we see this as a vital opportunity to break misconceptions and to make a genuine difference to both the sport and our wider community.
“We want to use the partnership to inspire confidence amongst men, encourage wellness and raise awareness of topical mental health challenges which are just as prevalent in professional sport as they are in everyday life, particularly given the last 12 months for all of us.”
War Paint For Men founder, Danny Gray, said: “I was inspired to create War Paint due to my own mental health struggles and I couldn’t be more proud to see that our brand growth can result in working alongside Wigan Warriors to help us address the issue.
“I can’t wait to unveil some of the ground-breaking initiatives we have planned to help people with mental health issues and raise awareness amongst the rugby league community.”
Radlinski added: “After hearing Danny’s inspirational story and what he is seeking to achieve, which is far more than just selling makeup, we realised that this partnership is a natural fit for the czzlub."