Why now is the best time for Wigan residents to use their ISA allowance
Residents in Wigan are being urged to make the most of their ISA allowance now.
A combination of rising tax pressures, strong savings rates and upcoming rule changes creates what experts say is a key window of opportunity in 2026.


From 6 April, savers across the UK gained access to a fresh £20,000 Individual Savings Account allowance for the new tax year.
This limit applies across cash ISAs, stocks and shares ISAs and other variants, allowing individuals to protect returns from income tax and capital gains tax.
Crucially, the allowance cannot be carried forward.
If it is not used by the end of the tax year on April 5 2027, it is lost permanently, reinforcing the importance of acting early rather than waiting until the deadline.
Tomos Russell, Portfolio Manager at Wealthify, said:
“Utilising your ISA allowance early in the tax year can help maximise your returns. If you don’t use it before the tax year ends, the unused allowance is lost.
Investing sooner gives your money more time to grow, and allows you to benefit from compounding — essentially earning returns on your returns over time.
Waiting until the end of the tax year may limit this snowball effect and reduce potential growth.”
The case for early action is particularly strong in 2026.
Across the UK, ISA usage has surged in recent years, with around 15 million adult accounts funded in the 2023 to 2024 tax year and total contributions reaching approximately £103 billion.
This reflects growing awareness of the tax advantages ISAs offer, especially as more savers are being pulled into paying tax on their interest.
Rising interest rates and frozen personal savings allowances mean that even modest balances can now generate taxable income outside an ISA.
For households in towns like Wigan, where many rely on a mix of savings accounts and cash reserves, this shift is particularly relevant.
Higher interest rates have improved returns but also increased the likelihood of exceeding tax free thresholds, making ISAs a valuable shield.
There is also a strong argument for acting early rather than later in the tax year.
Many savers still wait until the final weeks before the deadline to contribute, with billions typically flowing into ISAs in March and April.
However, delaying contributions reduces the time money has to grow.
Compounding plays a central role here.
By investing or saving at the start of the tax year, individuals can benefit from an additional 12 months of growth compared with those who wait until the deadline.
Over several years, this difference can become substantial, particularly for those consistently using their full allowance.
The scale of ISA savings in the UK highlights their importance.
The total value of ISA holdings reached around £872bn by the end of the 2023 to 2024 tax year, reflecting both strong contributions and market growth.
Forecasts suggest this figure could soon approach £1tn, with savers expected to contribute around £115bn in a single tax year.
At the same time, government policy changes are adding further urgency.
From April 2027, the amount that can be held in cash ISAs will be reduced to £12,000 for those under 65, although the overall £20,000 allowance will remain in place.
This means savers will need to invest part of their allowance to fully utilise it in future, marking a shift towards encouraging more participation in markets.
For those who prefer the security of cash savings, the current rules offer a limited window to maximise contributions before restrictions tighten.
Acting now allows savers to take full advantage of existing flexibility while it is still available.
The cost of ISA tax relief also underlines their value.
The government estimates that ISAs will cost the Exchequer around £9.4bn in foregone tax revenue in 2024 to 2025, demonstrating how significant the benefits are for savers.
For Wigan residents, the message is clear.
Acting early in the tax year can help maximise both tax savings and long term returns, particularly in a climate of rising interest rates and evolving rules.
Rather than treating ISA contributions as a last minute task, financial experts increasingly recommend making them part of a regular savings strategy.
Whether putting aside a lump sum or contributing gradually, starting early allows more time for growth and reduces the risk of missing out altogether.
With a £20,000 allowance available, rising tax pressures and major changes on the horizon, 2026 represents a key moment for savers to take action.
Those who move early could see meaningful gains over time, while those who delay risk losing both immediate tax advantages and future growth potential.