Uncle Joe’s secures first order from the other side of the globe in over a decade
Wigan’s famous sweet brand Uncle Joe’s Mint Balls has continued its post-Brexit expansion into international markets by securing its first order from New Zealand in more than 10 years.
The move comes in the wake of the free trade agreement between the UK and New Zealand, which was made in February 2022, and is due to come into effect later in the year.
The agreement will remove all tariffs on trade in goods between the two countries, subject to “rules of origin” which determine where goods are deemed to come from.
The order for tins of: traditional, wildberry gin, dark rum, apple cider and sugar free Uncle Joe’s Mint Balls, is from Auckland-based Piccadilly Fine Foods, a tailored food and beverage importer focused on premium artisan international food brands and beverages.
The famous Wigan confectionary brand will also appear in the Kiwi company’s food catalogue, targeting retailers across New Zealand.
Due to post-Brexit interest from international markets, Uncle Joe’s have also received new orders from Australia, the US and Denmark over the last few months.