From Pemberton to the Warriors shirt: PROCare extends Wigan partnership as family firm marks 25 years

A Wigan family business celebrating its 25th anniversary has extended its partnership with Wigan Warriors for a further two years, continuing a relationship its team says is about far more than a name on a shirt.

PROCare, based in Pemberton, will continue to back both the men’s and women’s first teams throughout the 2027 and 2028 seasons.

The PROCare name will stay on the lower back of both teams’ playing shirts, and the partnership now grows to include the sleeves of the Men’s and Women’s training kits.

The timing is a special one. The family run business was founded in Wigan in 2001 and celebrates 25 years in business this year.

What started as a local wetroom and bathroom supplier is now a national supplier and manufacturer, and has recently expanded into accessible and adapted kitchens.

It works with housing providers, councils and contractors to make homes safer and more accessible for people who are older, disabled or need extra support to live independently.

From its 75,000ft sq Wigan headquarters, PROCare supports thousands of home adaptation projects across the UK.

But the team say Wigan has never stopped being home.

Executive operations manager Claire Smalley said:

“We’re made up to be continuing our partnership with the Warriors for another two years, especially in our 25th year.

“We started as a small family business in Wigan, and now we supply housing providers right across the UK, but Wigan will always be home.

“So many of our team grew up supporting the Warriors, and seeing our name on the shirts makes us all really proud.

“What we do is help people stay safe and independent in their own homes, and looking after people has always been at the heart of PROCare.

“Whether it’s through our work or backing local charities and sport, we want to keep giving something back to the town that’s given us so much.

“It’s lovely to see the partnership growing, and we can’t wait to get behind both teams again in 2027 and 2028.”

The Warriors partnership is one part of a much wider commitment to the town.

PROCare supports many local initiatives, from backing Wigan-based wheelchair athlete Louis Telford and working with homelessness charity The Brick, to supporting local football clubs, grassroots sport and community projects right across the borough.

It’s a way of doing business the team says comes naturally. If the company is doing well, then the town around it should feel the benefit.

That mix of national reach and local roots has also been recognised in PROCare’s anniversary year.

The business has won Supplier of the Year and Innovative Solution of the Year at the Efficiency East Midlands Building Communities Awards, Supply Chain Partner of the Year at the Northern Housing Awards, and the Social Impact Award at the North West Family Business Awards.

Closer to home, PROCare is also a finalist for Family Business of the Year at the Wigan Business Awards, while Claire Smalley is shortlisted for Wigan’s Businesswoman of the Year.

Rebecca Webb, Head of Partnerships at Wigan Warriors, added:

“It’s fantastic to be extending our partnership with PROCare. We’re really grateful for their continued support and the relationship we’ve built over the last couple of years.

“It’s grown significantly during that time and PROCare have been a pleasure to work with throughout. We’re delighted to be continuing the partnership for another two years, particularly as they celebrate their 25th anniversary.”